Times Square to Art Square

Ideas that are just beyond the average stuff make your head turn. Absurd initiatives are great to get people on edge and get their attention.

Times Square to Art Square is a very complex project with a simple goal: to turn all advertising billboards at the Times Square into one big artwork canvas.

We helped, advised and supported Times Square to Art Square from the origin of the idea. We published the idea and we helped them in the progress. By giving the tools and useful insights and with providing them with locations for their meetings and gatherings they were already halfway.